💖 THE POWER OF EMOTIONAL MARKETING.
We don’t sell products —
We make people feel them.
From Local Trend to Local Fame
In a world full of scrolling, the goal isn’t just to post — it’s to pause them.
I created the Phase 1 of QD Fashion is built to make people stop, feel, and follow — not because of discounts, but because of connection.
It’s about showing how every kurti, every combo, every post carries a small story of everyday style that belongs to them.
The plan transforms QD Fashion’s social media from being “just another product page” into a living style feed — where locals discover what’s new, what’s trending, and what’s worth walking in for.
This isn’t a quick-sprint campaign; it’s a steady rhythm of trust, visuals, and value, designed to turn curiosity into loyalty and followers into store visitors.
Introduction
The Real Purpose of Content — From Customers to Loyal Fans 🌟
Every Post Should Either Sell, Speak, or Stay Forever
Most brands post to exist online.
QD Fashion will post to matter.
The real purpose of content here isn’t to flood the feed — it’s to create micro-moments of meaning.
Each post, reel, and story will have one of these three intentions:
1.To Sell – Clear offers, new arrivals, or combos that bring walk-ins and WhatsApp sales.
2.To Speak – Styling tips, behind-the-scenes clips, or friendly tone that connects emotionally.
3.To Stay Forever – Memorable visuals, festive looks, and creative reels that keep replaying in people’s minds.
This balance of emotion + visibility + conversion makes sure the content doesn’t just exist — it performs.
Every visual, caption, and story will serve one simple idea:
“Let’s make fashion feel personal again.”
4 Types of Customers every business has — and How Smart Content Converts Them.
Knowing Who Scrolls Helps Us Know Who Buys
✨ In Simple Terms:
No fashion page grows just by showing new dresses.
It grows when we understand the humans behind the heart-emoji likes.
Every like, save, and view comes from a different mindset — and that’s exactly what Phase 1 will decode.
QD Fashion’s 90-day plan is designed to speak to four distinct audience types, so that every post connects with someone specific and every scroll feels personally relevant.
Our content doesn’t just post products — it moves people up this loyalty ladder.
From scroll → curiosity → trust → loyalty → advocacy.
That’s how our SM strategy turns every viewer into a loyal fan.
1️⃣ Not Satisfied → 2️⃣ Satisfied → 3️⃣ Happy → 4️⃣ Delighted ❤️
Because Smart Social Media Content = Emotional Movement — and the algorithm loves that. ❤️
- 🧡 1. The Browsers — The First-Time Scrollers
- 🙂 2️⃣ Satisfied Customers – The Temporary Followers
- 💚 3. The Shoppers — The Ready-to-Buy Crowd
- 💙 4. The Loyal Fans — The Repeat Believers
Who they are:
Girls and women who stumble upon a reel or ad for the first time. They don’t know the shop yet, but they stop because something looked nice on screen.
Our Goal:
Stop them in their scroll → make them curious → make them visit the page again.
What they love:
Fast-changing visuals, trendy audio, colourful outfits.
Content for them:
-
Trending Reels → Quick outfit transitions (“Before college / After college look 👗”)
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Color-themed posts → “Today’s Mood is Pastel 💐”
-
Carousel: “5 Kurti Looks Under ₹999 – Available Now in Store!”
Example Reel:
A 10-second clip showing three kurti changes with upbeat Tamil trending music — caption:
“Stop scrolling, start styling 💃 Only at QD Fashion Coimbatore.”
Who they are:
They already follow the page but haven’t purchased yet. They like, sometimes comment “Nice 😍”, but haven’t crossed the line to DM or visit.
Our Goal:
Keep reminding them gently — not to sell, but to show value, comfort, and trust.
What they love:
Friendly tone, styling tips, relatable lines (“Which one would you wear this Friday?”).
Content for them:
-
Styling Tips Carousel → “How to Style Your Kurti 3 Ways for College & Work”
-
Story Polls → “This or That? 💜 Kurti vs Combo”
-
Reels with faces → Shop staff showing new collection while smiling (creates comfort)
Example Caption:
“Don’t wait for a festival to dress beautifully 🌸 Walk in this week & find your everyday style.
Who they are:
Customers who already know QD Fashion through Amazon, Flipkart, or WhatsApp. They follow for updates on new stock, combos, and weekend offers.
Our Goal:
Convert DMs → Visits → Sales.
Give them a reason to act now.
What they love:
Clear prices, quick replies, location pin in caption, assurance of quality.
Content for them:
-
Offer Post → “Buy 1 Get 1 Free Kurtis — Valid Only This Weekend!”
-
WhatsApp CTA Reels → “DM ‘LOOK10’ to get your combo discount 💬”
-
Amazon Highlight Story → “Top Rated on Amazon ⭐ See why!”
Example Story Sequence:
1️⃣ New arrival video
2️⃣ Swipe up or “DM to Book” sticker
3️⃣ Map location with “Visit Today”
👉 Simple, action-driven flow.
Who they are:
Regular customers who already shop and trust QD Fashion — they’re the most powerful form of marketing.
Our Goal:
Celebrate them → feature them → turn them into ambassadors.
What they love:
Appreciation, recognition, community feel.
Content for them:
-
Customer Spotlight Post → “Thank you @name for styling our new Kurti set so beautifully 💖”
-
Before/After Reels → Show customers trying different looks.
-
Loyalty Posts → “Show this post in-store for a special surprise 💝.”
Example Campaign:
“#MyQDFashionLook” – Encourage buyers to post photos wearing their outfits and tag QD Fashion to win combo discounts.
💡 How This Helps
Mapping content to these 4 customer types keeps the feed balanced between:
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Reach (through Browsers + Dreamers)
-
Conversions (through Shoppers)
-
Retention (through Loyal Fans)
It ensures QD Fashion doesn’t just “gain followers,” but builds a cycle of attention, action, and affection.
“When we know who’s scrolling, every post turns into a personal hello — not just a promotion.”
COVERING EVERY AUDIENCE WITH PURPOSE
👥 Every Post Has a Role,
Every Role Has a Result.
designed to reach each audience in the way they feel it most.
A growing brand doesn’t just post what it has — it posts what people need to see.
Every type of customer reacts differently, and that’s exactly why QD Fashion’s 90-day strategy will speak to each one — through purpose-built content categories that blend visual beauty with real intent.
COVERING EVERY AUDIENCE WITH PURPOSE
👥 UNDERSTANDING QD FASHION’S REAL CUSTOMERS
From Everyday Women to Everyday Stories
Instead of repeating “Browsers, Dreamers…” again, this section will show the 4 main customer archetypes that exist in QD Fashion’s actual market — both offline & online.
👩🎓 1. The College Trendsetter
She scrolls for inspiration, not intention — until something clicks.
She’s 18 to 24, studies nearby, and spends hours on Instagram saving outfit ideas.
She wants new looks without new budgets.
When she finds something that matches her vibe and her wallet — she visits.
What wins her heart:
-
Reels with trending songs 🎵
-
Caption challenges like “Which look suits your vibe?”
-
Colours and combos that stand out in selfies
Example Content:
🎥 Reel Idea: “3 Kurti Looks Under ₹999 for College Days 💃”
📸 Carousel Post: “Monday-Wednesday-Friday Outfit Inspo → All from QD Fashion!”
Purpose: Bring her from scroll to store visit.
💼 2. The Working Woman
She’s busy, practical, and wants fashion that moves with her day.
She works in offices or small businesses, prefers subtle designs and soft fabrics.
She doesn’t want “models,” she wants reliability + comfort + smart look.
If she trusts one store, she becomes a regular customer.
What wins her heart:
-
Simple photos with price & fabric name
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Posts that say “Ready for work. Ready for life.”
-
Quick replies on WhatsApp
Example Content:
🧵 Post: “Cotton Kurti Sets Starting ₹499 — Made for Your 9 to 5 ✨”
📱 Story Idea: “Need it before Friday meeting? We got you covered 💼 DM to book.”
Purpose: Build long-term trust through useful content, not noise.
👩👧 3. The Family Shopper
She buys for two, shops for five, and never misses a festive deal.
She’s a mom between 25–40 with a daughter who loves matching frocks.
They visit together, laugh, try combos, and trust the shop’s friendly nature.
She’s emotional — if the experience feels warm, she comes again and brings more family.
What wins her heart:
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Mom-Daughter combo posts 💖
-
Family festival offers
-
WhatsApp status deals (“Buy 2 Kurtis Get 1 for Mom Free!”)
Example Content:
📸 Photo: AI image of mother & daughter in matching frocks captioned →
“Because fashion is fun when you match with mom 💞 New combos available this week!”
🎥 Reel: “Getting Diwali-ready with QD Fashion ✨ Family Combos Live Now!”
Purpose: Turn every family visit into an emotional story.
📱 4. The Online Explorer
She scrolls from another city — but her trust begins here.
She may never step into the store but knows QD Fashion through Amazon, Flipkart, or Instagram.
She looks for ratings, reviews, and reassurance.
A good review today becomes a sale tomorrow.
What wins her heart:
-
Amazon bestseller reels 🌟
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Real product videos (no faces, only detail)
-
Screenshot stories of customer ratings
Example Content:
🧾 Post: “Top Rated Kurti on Amazon ⭐ 100% Quality Checked”
📲 Story Sequence: Review → Product → ‘Buy on Amazon’ link.
Purpose: Expand beyond local — build digital credibility.
🪞 5. The Festival Shopper (Seasonal Booster)
She appears twice a year — but she makes it count.
She comes during Pongal, Diwali, or wedding seasons, bringing her whole family.
Her goal: variety + offers + quick decisions.
What wins her heart:
-
Early festival reels
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Countdown stories (“Only 3 Days Left for Diwali Offer ✨”)
-
Combos & bundles at smart prices
Example Content:
🪔 Reel: “Our Diwali Collection is Here! Light up your look with new Kurtis 💫”
🎯 Caption: “Offer valid till Sunday only — Grab your festive fit today!”
Purpose: Use festive energy to boost seasonal footfall.
Each of these customers isn’t a “target” — they’re part of the QD Fashion family.
When the content understands them, the brand doesn’t have to chase — it attracts.
SOCIAL MEDIA ISN’T ABOUT POSTING MORE; IT’S ABOUT SHOWING UP WITH MEANING.
Because repetition doesn’t build trust — presence does.
In the fashion world, everyone posts.
But only a few show up.
QD Fashion’s presence isn’t about chasing trends; it’s about creating moments that feel real.
A simple kurti video, a small “new arrival” story, or a weekend offer post — when done with emotion, tone, and consistency — becomes a part of someone’s day.
Because when your brand shows up often and meaningfully, people start remembering you even when they’re not scrolling.
That’s when a “shop” quietly turns into a “favourite.”
So it’s not about volume — it’s about value.
Every post will carry a reason, every visual a feeling, and every week a purpose.
💡 A strong content strategy ensures:
Every action builds attention, every post builds purpose.
Fashion without a plan is just fabric on screen.
But a strategy — built with rhythm and intent — makes every visual count.
A strong content strategy ensures that QD Fashion’s online presence doesn’t feel random.
It becomes a pattern of connection that builds awareness, drives curiosity, and converts views into visits.
🔹 1. Awareness — Showing Up Where Eyes Already Are
Reels that stop scrolls.
Colors that attract.
Captions that connect.
Every post is designed to make the local audience recognize QD Fashion first, even before they remember its offers.
Before they buy, they must see you. Before they see you, you must show up.
🔹 2. Trust — Turning Familiarity into Comfort
The more real your content feels, the more believable your brand becomes.
By sharing relatable visuals — folded kurtis, close-up textures, combos on hangers — we make QD Fashion feel approachable, not distant.
Because trust isn’t built by shouting; it’s built by showing up again and again, quietly and clearly.
🔹 3. Conversion — Turning Attention into Action
Every piece of content carries direction.
From Reels → DMs → WhatsApp → Store Visit → Repeat.
A clear path for your audience to move from interest to intention to impact.
Because likes don’t pay bills — walk-ins do.
🔹 4. Retention — Staying Top of Mind, Even Offline
Through consistent visuals, local tone, and community engagement,
QD Fashion builds an identity that lives beyond posts — in word-of-mouth, WhatsApp shares, and return visits.
The brand that stays consistent stays remembered.
Why Phases Matter
Because real growth doesn’t happen in a post — it happens in progress.
Social Media isn’t a switch.
It’s a rhythm — a slow, confident dance between visibility, trust, and consistency.
Every brand that grows steadily doesn’t post more — they post with direction.
That direction comes from phases.
🌱 Each Phase = A Focused Goal
The phase’s:
It’s a timeline with meaning — a period where every post, caption, and offer works toward one clear purpose.
In the case of QD Fashion, the purpose of Phase 1 is simple yet strong:
Build local visibility, shape online trust, and prepare the ground for repeat customers.
This means that rather than chasing quick follower jumps, we’ll nurture awareness, engagement, and conversion in layers.
💎 What “Phases” Do for a Brand
| Phase Impact | Meaning for QD Fashion |
|---|---|
| Clarity | Every post fits a plan — no more “what do we post today?” moments. |
| Consistency | A visual identity people start recognizing even before reading the caption. |
| Control | Progress that can be tracked, measured, and improved every 30 days. |
| Confidence | The brand begins to feel professional, even before it becomes big. |
💬 A Phase Is Pattern
A 90-day phase gives structure without stress.
It turns confusion into confidence, and effort into evidence.
Because when growth is divided into phases, it stops feeling uncertain and starts feeling inevitable.
Phase 1
FOUNDATION JOURNEY
Building Awareness, Shaping Identity, and Setting the Tone.
This is where QD Fashion learns to speak visually —
to show up consistently, attract new eyes, and plant the first seeds of brand memory.
Focus:
-
Local visibility
-
Brand familiarity
-
Consistent storytelling
Phase 2
ENGAGEMENT & TRUST
Turning recognition into relationships.
Once people start noticing, it’s time to deepen the bond.
We create interactive and emotional content that brings conversations, shares, and revisits.
Focus:
-
Deeper engagement
-
Customer reviews & testimonials
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Influencer or college collabs
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“Seen → Remembered → Trusted” stage
Phase 3
EXPANSION & LOYALTY
Scaling beyond followers — building a community.
The final step of early-stage growth.
Here, we grow not just the page, but the ecosystem — converting regulars into brand advocates.
Focus:
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Repeat buyers
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Brand ambassadors
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Online expansion via Amazon / Ads
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A loyal audience that promotes naturally
That’s how QD Fashion grows not through luck — but through layers.
Every brand begins somewhere — this is where QD Fashion begins to stand out.
Phase 1 —
Foundation Journey
Phase 1 is where every social media journey begins — not with thousands of likes, but with small consistent steps.
This stage is about discovering your audience, testing what works, and proving to algorithms that your content is valuable.
⚡ Fact: Most new business pages see only 1–5 comments and 10–30 saves per post in the first 2–3 months. That’s completely normal — this phase is about learning, not instant virality.
💡 Reminder: Don’t get discouraged by low numbers. Even if only a few people engage, the key is to post consistently, at the right time, with the right mix. Algorithms reward patience and steady effort.
👉 Start small, stay steady, and build a foundation that will make Phase 2 and Phase 3 much easier to scale.
🎯 Goals of Phase 1
Every brand begins somewhere — this is where QD Fashion begins to stand out.
This isn’t about doing more. It’s about doing right
Phase 1 is where QD Fashion stops posting for presence and starts showing up with purpose. For 90 days, the focus will be on one clear mission:
Make people recognize, relate, and remember.
It’s the foundation of everything that follows — the stage where the brand finds its rhythm, voice, and consistency.
Build Initial Awareness
Be Seen. Be Noticed.
Be Remembered.
“Oh, this looks nice… where is this from?”
That’s the moment awareness begins.
Make people recognize QD Fashion the instant they scroll.
Use soft colors, trending reels, and short captions that feel friendly, not forced.
Awareness begins when viewers start saying — “I’ve seen this brand before.”
Example Post:
🎥 AI reel with pastel kurtis + text:
“If colors had confidence, they’d shop here 🎨
Shop new arrivals under ₹999 — in store now!”
💬 Caption:
“Soft cottons. Soft moods. New arrivals waiting 💖”
Goal: Recognition → Familiarity → First Visit
💎 ESTABLISH BRAND CONSISTENCY
Let every post look, sound, and feel like QD Fashion.
“I didn’t even read the name — I just knew it was them.”
That’s when consistency starts working.
People trust what looks familiar.
Consistency builds identity — through color tones, lighting, and brand voice.
Every post should whisper the same vibe: soft, trendy, and trustworthy.
Example Post:
📸 Grid post with beige background + product flatlay + soft shadow
💬 Caption:
“Comfort has a color — and it’s all over our feed 🌿 #QDFashion”
Goal: Recognition → Trust → Brand Memory
💫 CREATE CONNECTION
Post less like a brand, more like a friend.
“I don’t know why, but their posts feel… friendly.”
That’s when the brand stops talking and starts relating.
People follow information.
But they stay for emotion.
Write like you’re talking to your audience, not announcing to them.
Example Post:
📸 Kurti close-up with quote overlay:
“The outfit your mirror was waiting for 💃”
💬 Caption:
“For all those mornings you say ‘nothing to wear’ — we got you 💖”
Goal: Comfort → Engagement → Relationship
🤝 BUILD TRUST
Because familiarity is good — but belief is better.
“ If they post it, I know it’s real.”
That’s when followers become believers.
Trust starts with honesty — showing real fabrics, true prices, and clear captions.
Keep your content natural, local, and confidently simple.
Example Post:
📸 Video of hands folding new stock (no faces)
💬 Caption:
“Fresh stock.
Fresh feel.
100% quality checked ✅ #RealStyle”
Goal: Transparency → Reliability → Revisit
💞 STIR EMOTION
People may forget the post, but not how it made them feel.
“This reminds me of my favourite weekend.”
That’s when a picture turns into a feeling.
Add warmth to visuals — show sunlight, texture, softness, and calm colors.
Emotion creates memorability.
Example Post:
🎥 Slow reel of light breeze through hanging kurtis
💬 Caption:
“Some days need just sunlight… and a new outfit 🌸”
Goal: Feel → Recall → Connection
🎁 DELIVER VALUE
Because good brands sell. Great brands serve.
“ Every time I visit their page, I learn or smile at something.”
That’s when a follower turns into a loyal audience.
Don’t just post — help, inform, and inspire.
Give outfit tips, comfort hacks, or pairing ideas.
Make followers feel they’re getting more than fashion.
Example Post:
📸 Carousel post: “3 Easy Kurti Styles for Hot Days ☀️”
💬 Caption:
“No filters. No fuss. Just comfy looks that move with you 💫”
Goal: Utility → Appreciation → Trust
Let's Start
Growth doesn’t happen overnight — it’s built day by day. Phase 1 is about planting the seeds: trust, visibility, and connection. The more consistent we are today, the stronger the results we’ll see tomorrow.
The Power of Emotional Marketing.
Not just clicks, not just posts — connections that convert.
QD Fashion Content Calendar
IN PHASE 1
Every weekly theme is designed to reach all types of QD Fashion customers — the trend lovers, the comfort seekers, the office-goers, the festive shoppers, and the online explorers.
This plan blends emotion, trust, style, and consistency, ensuring QD Fashion feels relevant, reliable, and close to the heart every single day.
We’re not just growing a page.
We’re shaping a brand people can feel. 🌸
💫 Tuesday = Style Talk
👚 Tuesdays are for turning outfits into conversations.
This is where QD Fashion educates, inspires, and connects through styling ideas that feel real and wearable.
Themes for Tuesday:
1️⃣ Style Tip Carousel → “3 Ways to Style Your Kurti for College & Office.”
2️⃣ Color Mood Post → “Today’s mood is Mint Green 💚 What’s yours?”
3️⃣ Pairing Reel → Mix kurtis with dupattas or accessories.
4️⃣ Before/After Look → “Plain → Styled with QD.”
5️⃣ Mini Fashion Hack → “Roll your sleeves for instant chic.”
6️⃣ What Would You Choose? → “Printed 💐 or Plain 🌿?”
How These Themes Help
💬 Builds interaction and comments naturally.
🎓 Educates followers → shows QD Fashion understands style.
📸 Positions QD as a go-to brand for everyday outfit inspiration.
🤍 Creates emotional comfort — followers feel guided, not sold to.
Example Post Ideas
-
📸 Carousel Post: “3 Ways to Wear Your Kurti Differently This Week 💃”
Slide 1: College look 🎒
Slide 2: Office look 💼
Slide 3: Festive twist 🪔 -
🎥 Reel: AI model transitions between 3 looks → text overlay:
“Same kurti. 3 moods. Endless compliments 💫”
-
💬 Caption:
“Style isn’t about buying new. It’s about wearing smart. 💖 #QDFashionStyleTalk”
Backup Options
7️⃣ Quick Mix & Match Tip → “Pair this kurti with white palazzos = instant charm.”
8️⃣ Do You Agree? Poll → “Pastels > Prints?”
9️⃣ Style Myth Post → “Who said cotton can’t be classy?”
🔟 Festival Edit Teaser → “How to make your weekday look festive.”
🔑 Mix = Education + Engagement + Personality
Let Tuesday be the day QD Fashion speaks like a stylist,
not a shop. 💬✨
👗 Monday = Buyer Focus
👜 Shoppers start their week exploring what’s new.
Instagram is most active → perfect for showing offers, arrivals, and buy-now triggers.
Themes for Monday:
1️⃣ New Arrival Spotlight → Show this week’s fresh drop or new kurti collection.
2️⃣ Combo Offer Highlight → Feature “Buy 1 Get 1” or “Under ₹999” combos.
3️⃣ Product Quality Reel → Close-up video showing stitching, softness, or packaging.
4️⃣ Customer Choice → “Most Picked Product of the Week 💕.”
5️⃣ Limited Deal Countdown → “Offer Ends Tonight!”
6️⃣ Fabric Focus → Educate buyers on cotton, rayon, or linen benefits.
How These Themes Help
✨ Create buying intent early in the week.
💬 Remind followers that fresh stock arrives every Monday.
🛍️ Trigger curiosity for walk-ins or WhatsApp messages.
💎 Build trust through product transparency.
Example Post Ideas
-
📸 AI photo of folded kurtis with pastel color taglines:
“Monday Made Better 💖 New arrivals in store now!”
-
🎥 Reel: “This week’s most loved combo 👗 — guess your favorite shade!”
-
💬 Story Poll: “Would you wear this on Friday? 💃 Yes / Maybe”
Backup Options
7️⃣ Quick Style Tip → “How to pair pastel kurtis for office days 🌸.”
8️⃣ Mini Testimonial → Screenshot of a happy buyer review.
9️⃣ Behind-the-Rack Reel → “New stock arrived this morning ✨.”
🔟 Shop Vibe Post → Quick video of shelves being arranged — “Monday mood 💼.”
🔑 Mix = Visibility + Value + Buying Urge
Start the week strong —
Monday posts should make people stop scrolling and start deciding.
💼 Wednesday = Behind the Brand
🧺 Wednesdays are for showing what goes on beyond the display.
It’s about being transparent, approachable, and real.
Followers trust what they can see —
and that’s why “behind-the-scenes” content makes the brand believable.
Themes for Wednesday:
1️⃣ New Stock Arrival Reel → “Fresh kurtis just landed today 💖.”
2️⃣ Packing Moments → Folded kurtis being packed for delivery or display.
3️⃣ Store Setup Snapshot → Shelves, fabrics, color sorting.
4️⃣ Work in Progress → “Getting ready for weekend rush 🛍️.”
5️⃣ Sneak Peek → Tease a new product line or festival drop.
6️⃣ ‘Day at QD’ Post → Show small everyday routines — folding, organizing, labeling.
How These Themes Help
👀 Adds trust + transparency.
🤍 Makes followers feel closer to the brand.
📈 Builds emotional attachment (“They really care about what they sell”).
🧵 Highlights craftsmanship, effort, and shop culture.
Example Post Ideas
-
🎥 Reel: “Morning Vibes at QD Fashion 🌸”
Hands arranging kurtis, background music soft and upbeat.
Text Overlay: “Every outfit folded with love 💖” -
📸 Photo Post: “Fresh stock ready to meet you — only at QD Fashion 🛍️”
Folded kurtis stacked by color, natural light hitting softly.
💬 Caption:
“It’s not just a shop. It’s a little universe of colors, fabrics, and care 💫”
Backup Options
7️⃣ Staff Work Snap (No Faces) → “Every fold tells a story.”
8️⃣ Shop Detail Shot → “Our favorite corner this Wednesday ✨.”
9️⃣ Restock Reel → “Because good things sell fast 👗.”
🔟 Text Story → “Midweek calm + cotton comfort 🌿.”
🔑 Mix = Transparency + Emotion + Brand Character
Let Wednesday be your honest mirror.
No glamour, no filters — just QD Fashion being real. 💖
💬 Thursday = Trust Builder
⭐ Thursdays are made for proof over promise.
This is the day followers see why QD Fashion is reliable —
through stories, reviews, and quality-focused visuals.
When trust becomes visible, sales become natural.
Themes for Thursday:
1️⃣ Customer Review Post → Screenshot or stylized text post (“Loved the fabric quality!” 💕).
2️⃣ Amazon/WhatsApp Testimonial → “Rated ⭐⭐⭐⭐⭐ – Great fit & fast delivery.”
3️⃣ Fabric Detail Shot → Show texture, stitching, softness, or color depth.
4️⃣ Mini Story: Before & After Buy → “She came for one kurti, left with three 💖.”
5️⃣ Reel: Quality Check → Packing & labeling clip with upbeat calm audio.
6️⃣ ‘Real People’ Proof → AI model photo tagged “Inspired by Our Buyers.”
How These Themes Help
🤝 Builds confidence before purchase.
👀 Turns visual trust into sales trust.
💬 Uses real words from real buyers.
💎 Shows QD Fashion values honesty more than hype.
Example Post Ideas
📸 Review Graphic:
“⭐️⭐️⭐️⭐️⭐️ — Loved the fit and the pastel shades are perfect for summer!”
💬 Caption:
“Your words, our biggest reward 💖 #QDFashionFeedback”
🎥 Reel Idea:
Hands folding kurtis → Text overlay:
“Every piece quality-checked before it meets you ✨”
🧵 Story Idea:
Poll: “How was your last QD experience?” (⭐️⭐️⭐️⭐️⭐️ options)
Backup Options
7️⃣ DM Screenshot (Blurred Info) → Show real customer excitement.
8️⃣ “Why We Love Cotton” Mini Post → Educate while reassuring quality.
9️⃣ FAQ Story → “How to order via WhatsApp 📲.”
🔟 Thank-You Post → “500+ happy customers and growing 💕.”
🔑 Mix = Proof + Quality + Emotion
Let Thursday speak softly but strongly —
“We don’t need to convince you. Our buyers already did.” 💫
🎵 Friday = Trend Reel Day
💃 Fridays are for fun, flow, and freshness.
It’s when your brand stops selling and starts vibing.
Trendy reels with music, humor, and outfit changes create energy that pushes reach beyond followers.
Themes for Friday:
1️⃣ Outfit Transition Reel → Snap / spin / clap to switch outfits.
2️⃣ Trending Audio + Kurti Swap → Pick a popular Tamil/Instagram beat.
3️⃣ Color Mood Reel → “All things Lavender this Friday 💜.”
4️⃣ Mini Challenge → “Tag your bestie who’d rock this shade!”
5️⃣ Quote Reel → “Friday feels better in cotton 💫.”
6️⃣ Countdown / Weekend Hype → “Offer starts tomorrow 👗.”
How These Themes Help
⚡ Boosts reach & discovery with trending sounds.
🧠 Builds memory recall through repetition and rhythm.
💬 Keeps the brand fun, relatable, and human.
👀 Attracts a younger, share-friendly audience.
Example Post Ideas
🎥 Reel:
AI model outfit transition — text overlay:
“Monday Mood ❌ | Friday Fit ✅”
💬 Caption:
“Swipe your stress away with new shades 🌈
#QDFashion #FridayVibes #TrendDrop”
📸 Alt Option:
Carousel post — “5 Friday Fits You’ll Love 💕”
Each slide shows a color theme with short styling note.
Backup Options
7️⃣ Funny Quote Reel → “When mom says no more shopping, but Friday says yes 😏.”
8️⃣ Fast Fabric Reel → Quick close-ups on soft movement.
9️⃣ Hashtag Challenge → “#FridayInQD — show us your look!”
🔟 Music Loop Story → Just colors + upbeat beat — no words, pure mood.
🔑 Mix = Energy + Trend + Engagement
Fridays aren’t just for trends —
they’re for making QD Fashion look alive. ⚡💃
🛍️ Saturday = Community & Offers
🎉 Saturdays are for celebration and connection.
It’s when the QD Fashion feed turns from “brand page” into a community board.
From customer spotlights to weekend deals — it’s all about sharing love and making sales.
Themes for Saturday:
1️⃣ Weekend Offer Reveal → “Buy 1 Get 1 Free This Weekend 💃.”
2️⃣ Customer Feature Post → AI recreation or blurred-face customer look.
3️⃣ #MyQDFashionLook Tag Post → Invite followers to share their outfits.
4️⃣ Thank-You Story / Review Feature → Repost sweet messages from buyers.
5️⃣ Combo Post → “2 Kurtis + 1 Dupatta Set = ₹1,299 Only!”
6️⃣ Poll Post → “Weekend Look → Printed 🌸 or Plain 🌿?”
How These Themes Help
💬 Builds two-way communication — followers feel seen.
🛒 Pushes sales through engagement, not force.
📸 Turns happy customers into brand promoters.
🤝 Creates trust through shared experiences.
Example Post Ideas
📸 Offer Graphic:
“Weekend Vibes Only 💫
Buy 1 Get 1 Free 👗 Valid Till Sunday!”
💬 Caption:
“Because shopping is self-care 😉
Only at QD Fashion, Karumathampatti 💖”
🎥 Reel:
“They came for one kurti… left with three 😍 #WeekendAtQD”
🧵 Story Idea:
“Tag your shopping partner 🛍️ — Weekend Offer ends tomorrow!”
Backup Options
7️⃣ Flash Sale Alert → “12 PM – 6 PM only ⚡.”
8️⃣ Customer Collage → “Our weekend stars 💕.”
9️⃣ Behind-the-Till Reel → “Full shop energy today 😍.”
🔟 Simple Text Post → “Shop. Smile. Repeat 💫 #QDSaturdayVibes.”
🔑 Mix = Fun + Familiarity + Footfall
Saturday is when QD Fashion turns the feed into a family —
a place to shop, smile, and share. 💖
🌸 Sunday = Feel & Story
🪞 Sundays are for slowing down and feeling the brand.
No promotions. No prices.
Just emotions, stories, and calm visuals that make people fall in love with QD Fashion’s identity.
Because while every other day sells,
Sunday tells. ✨
Themes for Sunday:
1️⃣ Story Post → Tell a short behind-the-brand line (“Every fabric has a journey 💫”).
2️⃣ Mood Reel → Slow breeze, soft music, outfit moving in light.
3️⃣ Quote Post → “Trends fade, comfort stays.”
4️⃣ Photo + Thought → “This color feels like peace ☁️.”
5️⃣ Mini Memory Story → “Our first customer still shops with us 💕.”
6️⃣ Visual Silence → One calm image, one word — “Breathe.”
How These Themes Help
💖 Strengthens emotional connection with the audience.
🌸 Balances the brand tone between commercial and caring.
📸 Builds trust and elegance through minimal storytelling.
🕊️ Makes followers pause, reflect, and remember QD Fashion as a feeling, not just a store.
Example Post Ideas
📸 Photo: AI image of sunlight through hanging kurtis, gentle tone.
💬 Caption:
“Some Sundays are made for silence, sunlight, and soft cottons 🌿 #QDFashionStories”
🎥 Reel:
Visual: Gentle movement of fabrics in wind.
Text: “Not every story is loud. Some are softly woven.”
🧵 Story Idea:
“What does your Sunday color feel like? ☁️ Vote below 💖”
Backup Options
7️⃣ Throwback Reel → “From our first rack to now 💕.”
8️⃣ Fabric Quote Post → “Threads that tell tales.”
9️⃣ Customer Gratitude Story → “You’re the reason we keep creating 🌸.”
🔟 Minimal Visuals → Just one shade, one word: Peace.
🔑 Mix = Emotion + Calm + Connection
End the week softly —
because even silence can speak fashion. 💫
🗓️ QD FASHION — WEEKLY CONTENT CALENDAR OVERVIEW
Because consistency isn’t about posting daily — it’s about posting with direction.
| 🗓️ Day | 🎯 Focus | ✨ Content Purpose | 💡 Example Idea | 💬 Goal |
|---|---|---|---|---|
| Monday | Buyer Focus | Push fresh arrivals, offers & value-based products. | “Under ₹999 Drop 💃 New Week, New Look!” | 🛍️ Drive walk-ins & DMs |
| Tuesday | Style Talk | Educate, inspire & build engagement through styling tips. | “3 Ways to Wear One Kurti 🌸” | 💬 Engagement & Save-Worthy Content |
| Wednesday | Behind the Brand | Show the realness — stock, care & process. | “Morning at QD Fashion 💖 Every Fold Matters.” | 🤝 Build Transparency & Trust |
| Thursday | Trust Builder | Display reviews, ratings, and real product honesty. | “⭐️⭐️⭐️⭐️⭐️ — Loved the softness!” | 💎 Build Believability |
| Friday | Trend Reel Day | Use trending sounds, transitions & color vibes. | “Monday Mood ❌ Friday Fit ✅” | ⚡ Boost Reach & Discovery |
| Saturday | Community & Offers | Celebrate customers, reveal weekend deals. | “Buy 1 Get 1 Free 💕 #MyQDFashionLook” | 💞 Strengthen Loyalty + Weekend Sales |
| Sunday | Feel & Story | Slow down, tell stories, share emotions. | “Some Sundays are made for soft cottons ☁️” | 🕊️ Build Emotional Recall |
Overview:
Building Smart Consistency
We don’t need to post daily to grow — you need to post strategically. That’s why our plan is built on quality + balance instead of random posting.
✨ Plan 5 → Publish 3 Strong
-
Every week, we create 5 ideas.
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We only publish the best 3 → this keeps content strong, not weak.
-
Example:
-
Planned → Product Spotlight, Testimonial, Market Trend, Quick Hack, Brand Vision.
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Published → Product Spotlight + Testimonial + Quick Hack.
-
✨ Balanced Mix Matters
-
❌ Focusing only on one theme (like just products) makes the page look repetitive.
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✅ Mixing themes (Product + Proof + Tips) keeps the feed fresh, credible, and engaging.
✨ Why This Works
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Keeps the page consistent without burnout.
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Builds trust with variety (not just showing products).
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Algorithm pushes mixed content more than repetitive content.
💎 Posting Rhythm
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3–4 Posts per Week
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1 Reel (Friday or Sunday)
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Stories Every Day (Simple: polls, reviews, or color moods)
🎨 Tone Summary
Soft ✨ | Pastel 🎨 | Honest 🤍 | Youthful 💃 | Trustworthy 🪞
Every post tells a piece of the story.
Every day serves a different emotion.
Together, they weave the QD Fashion identity —
calm, confident, and consistently visible. 🌸
The Golden Rules
🤔 Did You Know?
There are simple fashion psychology triggers behind every great post.
When we use these rules, people don’t just see an outfit — they feel something about the brand.
✨ Facts to Remember:
⏱ Style decisions happen in under 3 seconds.
When someone scrolls, they decide instantly whether that outfit “feels right.”
Example: A post that opens with “This isn’t just another kurti — it’s your weekend comfort in fabric form 💫” stops the scroll immediately.
👀 Relatable content gets 2x more engagement.
Posts that sound friendly or feel personal outperform generic catalog photos.
Example: “Your Monday deserves more than just a plain kurti 😉” connects faster than “New Collection Available.”
💬 Trust-based visuals are remembered 70% longer.
When people see real fabric folds, packaging, or customer reviews, they believe faster.
Example: “500+ happy buyers loved this cotton set 💕” feels more real than a plain model image.
📸 Visual storytelling increases saves and shares.
When a reel or carousel shows steps — like styling, folding, or pairing —
people keep watching till the end → algorithm loves that.
Example: A reel showing “1 kurti, 3 ways to wear it” gets watched fully = more reach.
💡 People follow brands that feel familiar.
The more consistently a color palette or tone repeats, the safer it feels to the viewer.
Example: Using soft pastels, warm captions, and calm lighting builds visual trust unconsciously.
👉 That’s why we don’t just design fashion posts…
We follow the Golden Rules that quietly work behind every scroll, like invisible threads of trust.
✨ Design attracts. Emotion converts. 💖
1️⃣ PAIN POINT — Speak to Their Struggle
💡Every shopper has a frustration: uncomfortable fabric, bad fit, or overpriced looks.
Start your ad by showing you understand their problem before offering a solution.
“Tired of pretty kurtis that feel rough?”
“Hate it when good colors fade after two washes?”
“Looks nice online, feels awful in person?”
💡 Purpose: Let them feel seen → then show how QD Fashion solves it.
Examples:
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“Perfect looks shouldn’t come with scratchy sleeves 💕.”
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“Say goodbye to heat-trapping fabrics — hello, breathable cotton.”
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“Good style shouldn’t make you sweat.”
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“Soft cottons for busy days 🌿.”
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“Designed for Indian weather, not just Instagram.”
2️⃣ Hook 🎣 → Grab Attention Fast
People scroll fast. You’ve got 2 seconds.
Your opening line or visual must instantly spark curiosity or emotion.
“Stop scrolling if you love pastels 👀.”
“This shade shouldn’t look this good… but it does 💫.”
“We made cotton look couture.”
💡 Purpose: Capture eyes → create pause → invite emotion.
Examples:
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“When your outfit matches your mood 🌸.”
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“Soft, simple, scroll-stopping.”
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“One look = one double-tap.”
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“Looks classy. Feels cozy. Costs less.”
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“The color your wardrobe didn’t know it needed.”
3️⃣ VALUE — Tell Them What They Get (Not What You Sell)
💡Don’t just say “New Collection.” Say why it matters.
What do they gain emotionally or practically?
“Feels light. Looks rich. Moves with you.”
“Made to survive long days and short weekends.”
“Fashion that fits your real life.”
💡 Purpose: Replace features with feelings → show benefit > brand.
Examples:
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“Soft enough for Sunday. Strong enough for Monday 💼.”
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“Kurtis that let you breathe, work, and shine.”
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“From campus to comfort — one outfit fits all.”
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“Looks elegant. Feels effortless.”
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“Luxury for everyday people.”
4️⃣ Social Proof 👥 → Reviews, Testimonials, Results ⭐️ ⭐️ ⭐️ (Let Others Speak for You)
💡 People trust people like them. Adding proof from customers, distributors, or numbers builds instant credibility.
People trust stories from other people more than posts from brands.
“⭐️⭐️⭐️⭐️⭐️ — ‘Feels so light, fits like it’s made for me!’”
“Over 500 Coimbatore women trust QD Fashion.”
💡 Purpose: Build credibility → show brand love visually.
Examples:
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Screenshot of WhatsApp message: “Wearing your kurti again — my fav 💖.”
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AI recreation of “customer look” post tagged #MyQDFashionLook.
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“Rated ⭐️⭐️⭐️⭐️⭐️ for comfort.”
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“Real buyers. Real smiles.”
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“Shared by 30+ happy customers this month.”
5️⃣ Guarantee 🤝 → Build Trust & Remove Every Doubt
💡Buyers fear regret. Ease it with reassurance.
Even a simple “return or exchange” note can double confidence.
“100% quality checked. Exchange if you don’t love it.”
“No itchy fabrics. No size worries. Only comfort.”
“Love it or swap it — zero stress.”
💡 Purpose: Reduce hesitation → create safety.
Examples:
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“7-Day Exchange Promise ✅.”
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“Comfort or comeback — guaranteed.”
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“We don’t sell fast fashion. We sell feel-good fashion.”
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“Tested for softness, checked for smiles.”
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“Because trust should be tailor-made.”
6️⃣ Irresistible Offer 🎁 → Give Them a Reason to Act Now
💡 Don’t just sell — make it a deal too good to ignore. Offers push people from “thinking” → “acting.”
Offers create movement. Use them wisely — make it feel like value, not desperation.
“Buy 1 Get 1 Free This Weekend 💃.”
“Your second kurti is on us 💕.”
“Free Dupatta on every combo set today only!”
💡 Purpose: Reward interest → convert curiosity into action.
Examples:
-
“Weekender Offer: Grab 2, Pay for 1!”
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“Buy your first kurti, get 10% off your next 💖.”
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“Festive Combos → More looks, less cost.”
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“Exclusive In-Store Deals this Friday to Sunday.”
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“Offer ends when the racks are empty 😏.
7️⃣ FOMO ⏳ → Create Urgency, Gently
💡 Urgency and scarcity create action. If people feel they might miss out, they act faster.
No pressure — just a soft reminder that “good styles don’t wait.”
“Only 10 pieces left in this shade 💕.”
“Offer ends at midnight ⏳.”
“Pastel Drop — selling out fast!”
💡 Purpose: Turn delay into decision.
Examples:
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“Your mirror called — it wants this look before Sunday 👀.”
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“Flash Sale ⏰ Ends in 24 hours!”
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“Last chance to glow in this color.”
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“Just 3 sets left in size M 💖.”
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“Waiting means missing — act fast.”
8️⃣ Good CTA 👉 → Clear Action
💡 Don’t leave people guessing. A clear call-to-action tells them the next step: save, share, DM, or buy.
Every ad needs a gentle push — guide them clearly.
Avoid “Buy Now” spam — sound friendly, human, confident.
“Visit store today 🛍️.”
“DM ‘LOOK10’ to unlock your combo 💬.”
“Tap to reserve your shade 💖.”
💡 Purpose: Turn interest → into instant response.
Examples:
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“Your outfit’s waiting. You coming? 😉”
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“Tag your bestie who’d steal this look 👯♀️.”
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“Click below to shop comfort that lasts.”
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“Save this post for your next shopping plan 🛍️.”
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“Come feel the fabric today 💫.
📊 Summary & Social Media Algorithm Facts
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These are the 8 Golden Rules that decide whether your content gets ignored or remembered.
✨ Apply them consistently, and every post or ad will do its job.
- hat’s why we say:
💡 Ads = At least 6 of 8 rules.
💡 Posts = At least 3 of 8 rules. -
⏱ If people stop scrolling and watch your video for 3+ seconds → the algorithm pushes it to more feeds.
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💬 Posts with comments are boosted more than posts with just likes.
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📌 Saves are treated as super engagement — Instagram pushes saved posts harder.
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🔄 Shares = your post is treated as “valuable” → more reach.
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🎵 On reels, using trending sounds can increase reach by 30–50%.
Social Media Hacks & Tricks
⚡ Quick Boost Hacks✨ “Here are some Phase 1 must-do hacks — easy, practical, and proven to give posts an extra boost across all SM’s. They’re simple to apply, but powerful enough to make the algorithm work in our favor.
👗 Instagram Hacks
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✅ Must-Do: (Reels, Saves, Carousels, Stories, Comments)
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Post Reels 3× a week (focus on trends, outfit changes, or styling tips).
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Always reply to comments within 1 hour — the algorithm loves it.
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Use carousel posts for “Before vs After” or “Style Tips.”
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Pin top 3 posts that define your brand tone (offer, reel, review).
-
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❌ Don’ts:
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Don’t post only product-on-white-background.
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Don’t use more than 12 hashtags — keep it clean & relevant.
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Don’t upload reels without captions or trending audio.
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Don’t post late-night (best window: 11 AM – 8 PM).
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🧠 Hack: Save your top 5 reels under “Highlights” (New Arrivals, Offers, Reviews, Combos, Behind the Shop).
💬 Facebook Hacks
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✅ Must-Do: (Groups, Shares, Local Targeting, Offers)
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Share offers in 3–4 local community groups (Coimbatore fashion, Karumathampatti women, etc.).
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Use “Check-in” tags to make posts appear in local searches.
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Post videos natively (don’t share Instagram links).
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Pin your weekly offer post at the top of your page.
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❌ Don’ts:
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Don’t boost every post — focus only on offers & festive drops.
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Don’t post plain text updates (use product or shop visuals).
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Don’t share from Instagram too often — Facebook prefers original uploads.
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🧠 Hack: Post on Wednesday & Saturday evenings (6 PM – 9 PM) — highest family browsing hours.
WhatsApp Hacks
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✅ Must-Do: (Status Marketing + Personalized DMs)
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When you upload a new post on social media, copy that link or image → paste to your Status with 1 simple caption:
“New Drop 💖 Tap the link to see full collection ⬇
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Save top buyers as “Broadcast List – Premium Clients.”
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Send exclusive pre-launch offers via Broadcast (once a week).
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Use emojis + one clear line only (“New pastel kurtis in store 💖”).
-
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❌ Don’ts:
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Don’t copy-paste long Instagram captions here (use short 1-liners).
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Don’t spam every day — 1 Status + 1 Broadcast per day max.
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Don’t forget to reply fast — customers expect instant responses.
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🧠 Hack: End every broadcast message with a CTA like →
“Reply ‘YES’ to reserve your piece 💬.”
🛒 Amazon + Online Sale Hacks
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✅ Must-Do: (Reviews, Delivery Experience, Listing Visuals)
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Update titles with emotion-based keywords: “Soft Cotton Kurtis for Everyday Comfort.”
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Ask happy customers to review immediately after delivery.
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Use “Amazon Bestseller” tag screenshots in Reels or Stories.
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❌ Don’ts:
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Don’t ignore reviews — reply to every one, even “thank you.”
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🧠 Hack: Every Sunday evening → share a reel of your Amazon top-rated products with caption:
“Online or in-store — comfort meets confidence 💫 #QDFashion.”
⭐ Creative In-Store Board Ideas
(that attract BOTH clothing & printing customers)
These boards make QD feel fun, thoughtful, and different from normal shops.
1. Birthday Month Coupon Board
Celebrating You!
Show your birthday month → Get ₹50 OFF on outfits.”
Everyone checks this board.
Both print customers & buyers feel like, “Nice shop”
2. Customer Loyalty Punch Card Board
“Collect 10 Stamps → Get a Free T-Shirt!”
Put it near the billing desk.
People coming for prints will also get curious.
3. “Follow Us & Save” Board
“Follow QD Fashion on Instagram → Get 10% OFF”
Simple, clean, effective.
4. Google Review QR Board
“Love our service? Scan & Rate → Get ₹5 OFF”
(or)
“Review us → Save ₹50 on clothing above ₹499.”
Even printing customers will scan it.
5. Happy Hour
QD Happy Hours – Every Sunday, 9 AM to 12 PM
Get ₹50 OFF on any purchase above ₹499.
Weekend Spark: First 10 customers on Sunday morning get ₹100 OFF on purchases above ₹999.
6. QD “Try at Home” Option (₹0)
Nearby customers can take 2 sizes home and return 1 size the next day.
Zero cost.
Huge trust.
Very few shops offer this.
7. Try Before You Buy
Customers can try clothes at home and pay later.
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Payment only if satisfied
Even big brands follow this now.
🎁 QD Viral Giveaway
Follow • Share • Win
🏆 Win a Free Shirt Every Sunday!
Just follow us on Instagram and stay tuned for the weekly draw.
🎉 Win a ₹999 Outfit!
Recommend QD on your Facebook Story and tag us to enter the giveaway.
More love = More chances to win.
9. Student Special Board
🎒 Student Deals Inside
Show college ID → Get ₹1 OFF per print or ₹30 OFF on outfits above ₹499.
(Works for printing customers too.)
10. Buy More, Save More
💥 Buy More, Save More
Buy 2 → Get ₹50 OFF
Buy 3 → Get ₹100 OFF
(Simple, effective, used everywhere.)
11. “Festive Drop Countdown
📅 Next Special Drop In: 5 Days
Watch out for our festival collection!
(Builds hype before festivals.)
12. QD “First Customer Everyday Wins
Daily:
First customer gets ₹100 OFF.
Creates morning footfall.
13. ⭐ QD FLASH GIVEAWAYS
Shop • Win • Celebrate
Buy for ₹999 or more → Get an entry to our Weekly Giveaway!
One lucky customer wins a free outfit every week.
Already 99 happy winners!
Will you be our next?
Shop smart. Shop stylish. Shop QD.
14. NEW LOOKS WEEKLY
Every. Single. Week.
Fresh styles arrive regularly, and once a design is sold out, we replace it with a brand-new look.
No repeats. No restocks.
Just new styles coming in every week — so there’s always something exciting waiting for you.
Check back often.
15. SHOP BIG. SAVE MORE.
🎒 Student Deals Inside
Show college ID → Get ₹1 OFF per print or ₹30 OFF on outfits above ₹499.
(Works for printing customers too.)